Inbound Sales The most important thing to consider while we are selling to any client is that we need to focus on adding value to their product/solution rather than focusing on selling our SDK. It should not sound to our customers that we are salesperson whose motive is to advertise their product and get trade from it. The customer should feel that they are being listened to, their problem has been identified, and using our product this issue can be resolved/benefits will be provided. Here are some of the ways that we can follow when we can a new Inbound lead: 1. Collect and make use of Data When a lead comes in, we need to gather data by ourselves. In other words, our first step to converting leads into sales is to enrich the data. The mediums that can be used are Google, Linkedin, and Hubspot or if you have any CRM linked to your site, you can monitor their activity on your site. If you are using Dynamics 365, then you can fill in all the data inside it. Alternatively, you can a...