What is Sales? The dictionary meaning of Sales is the exchange of products, services, or assets for money to businesses or consumers. However, the in-depth meaning of Sales is not only to provide customers with the products they require. It refers to providing value to the customers. Types of Sales: W e have two primary types of Sales: B2B – Business to Business B2C – Business to Consumer 1. Business to Business (B2B) sales involves sales that occur between two businesses. In other words, here companies or salespeople sell their products or services to another business. The B2B sales are quite complex as the product/service sold here makes a direct impact on the buyer’s business and product value. Companies such as Salesforce, and IBM Watson sell their products to other businesses that come under B2B. 2. Business to Consumer (B2C) model involves selling products or services directly to the end user who is going to use the product or services. It is also sometimes ref...