Cold Email Outreach -How many average Follow-Up/Cold emails shall be sent by a Salesperson?

I see a lot of organizations sending follow-up emails after their first attempt to reach out to a potential lead as a part of their Sales Campaign or follow-up. But do you know how many emails shall we send to any prospecting lead in order to increase the chances of getting a response from them or starting a conversation?

Follow-Up Emails are not only applicable to Sales but also to business development, recruitment, or any kind of cold outreach.

The Answer is 8 Emails should be sent to any email in order to get the optimum response from a lead.

A quantitative study has revealed that customer responds to one-third of emails, so the response rate is 33% on average. Sending 8 follow-Up/cold emails to the clients increases your chances of getting a comeback from your lead. Sending up only 3 or maybe 4 emails will miss out on conversations with your prospecting client and getting them qualified.

Another important point to ensure while sending up these follow-up emails is that they should be an interrogation of your leads. You should try avoiding asking them if they got a chance to read your previous email or if you are just following up on your last sent email.

Every email you send to the client should add value. You should never ask if you got a chance to read the previous email. Nobody cares about the old emails being sent to them or does not even memorize them. So, each and every email sent to them should talk about their requirement or add value to the same. Every email should stand out, be striking, attract your customer’s attention, highlight some important features of your product that might be relevant to them, catch their eye and persuade them to reply back to you.

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